New York Times: Low-Carb Boom Isn't Just for Dieters Anymore
 

Veldig fornøyelig lesning, under er noen sitater :)

Low-Carb Boom Isn't Just for Dieters Anymore
http://www.nytimes.com/2004/02/19/health/19CARB.html?hp

"A year ago, if you asked consumers what they watch, 11 percent would have said carbs," said Michael Polk, chief operating officer at Unilever-Best Foods [..] "Today if you ask, 40 percent of consumers say they are watching carbs. In our opinion, this has evolved into a major shift in consumer behavior."

"Last month, representatives of 450 companies, including Kraft, Con- Agra and Wal-Mart, gathered at a two day Low-Carb Summit in Denver to discuss how to take advantage of what some analysts predict will be a $25 billion market for low-carb products and services this year: everything from low-carb pasta to low-carb European barge cruises and hotel "get a-weighs."

"In Southern California, two entrepreneurs (and Atkins dieters) last month opened the first two in a chain of low-carb supermarkets called Pure Foods, and individual low-carb markets are opening nationwide. In January, a new magazine called LowCarb Living hit newsstands. "
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